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Research has focused on the gender messages portrayed in television programs, cartoons, advertisements, literature, picture books, and fairy tales. One venue not included in the research is the Disney full-length animated feature films. The initial research on which this article is based was an exploration of the themes of gender, violence and anthropomorphism in Disney films. Emergent themes include heterosexual couplings, family constellations, good versus evil, and villains. This article will cover only the gender themes. Five areas were used to code gender content which include: physical appearance, personality traits, in-home labor, out of home employment, and societal and familial power. The this research indicate gender stereotypes are prevalent in Disney full-length animated feature films.



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