Bulletin No.

662

Document Type

Bulletin

Department

Department of Economics

Description

The main objectives of the survey were to determine what farm patrons looked for when choosing a farm supply or grain marketing firm and to determine the attitudes of farmers when using marketing services and purchasing supplies. The following factors and attitudes were considered:
1. The ranking of present services, practices, and other characteristics influencing a farmer’s choice of who receives his patronage.
2. The effect of various practices, characteristics, and actions that influence a farmer’s choice of a business establishment. These include management’s actions and the personalities of management and employees, neighbors’ actions and rumors, size of the firm, convenience of the firm (facilities and location), and availability of credits and discounts.
3. Farmers’ attitudes toward cooperatives as compared to independents and toward the handling of deferred patronage refunds.
4. Farmers’ attitudes about pricing and marketing of their grain.
5. The important services which farmers may desire from marketing and farm supply firms in the future.

Keywords

farm economics, selecting farm supply businesses, selecting farm marketing businesses, farm business decision making

Pages

81

Publication Date

8-1978

Type

text

Format

application/pdf

Language

en

Publisher

South Dakota Agricultural Experiment Station, South Dakota State University

Download

Share

COinS