Authors

H.C. Severin

Publication Date

2-15-1946

Pamphlet Number

8

Document Type

Pamphlet

Description

DDT received and is still receiving more publicity than any insecticide ever enjoyed in the history of man's war with insects. Newspapers, farm journals, cattle magazines, horticultural publications, women's magazines, the radio, motion pictures and every other conceivable means of advertising have lauded DDT to the skies. Much of this publicity was released v1hile DDT was still not available to the civilian but only to our Armed Forces. This avalanche of publicity created hundreds of thousands of potential buyers, many of whom began to clamor for the new marvelous insecticide. Press releases were then made from the State Experiment Stations and the United States Bureau of Entomology and Plant Quarantine and these painted less glowing pictures of DDT. In these releases, the danger~ of the improper use of the new insecticide were pointed out and attention was called to the fact that not all harmful insects could be killed by the DDT and that, at times, highly beneficial insects were unfortunately destroyed when this was not intended. The buying public, as a consequence of the diametrically opposed publicity, has become confused, but is still ready to buy DDT at prices that are frequently greatly out of line.

Number of Pages

6

Format

application/pdf

Publisher

South Dakota State College

Disciplines

Entomology

Rights

© South Dakota State University

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Entomology Commons

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