Document Type
Article
Publication Date
12-2021
Abstract
Previous studies have focused on residents’ perceived impacts on the host communities (perceived impacts at community level), and neglected residents’ perceptions of event impacts on their personal lives (perceived impacts at individual level). Built upon social exchange theory and social representation theory, this study explored how local residents perceived the impacts of small-scale recurring events in a rural area. A total of 208 valid responses were obtained through a self-administrated online survey. Paired sample t-tests and independent samples t-tests were employed to test the hypotheses. The results showed that rural residents perceived greater economic, social and environmental impacts at the community level than the individual level. Residents’ reliance on tourism influenced their perceptions of the event impacts. Finally, implications for local government and event organizers were discussed.
Publication Title
Events and Tourism Review
Volume
4
Issue
2
First Page
1
Last Page
13
DOI of Published Version
10.18060/25829
Publisher
IUPUI
Rights
© 2021 Xu Li
Recommended Citation
Li, Xu, "Residents’ Perceptions of Small-scale Rural Events: A Dual Theory Approach" (2021). Consumer Sciences Faculty Publications. 52.
https://openprairie.sdstate.edu/consumer-sci_pubs/52
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.