Application of Data Science in Churn Analysis
Presentation Type
Event
Student
Yes
Track
Tools
Abstract
Several subscription-based companies, such as cable TV, internet providers, cell phone etc. will face customer churn despite their best efforts to prevent it, and when it happens, Data Science can be used to dig into what led the customer to leave, and what can be done to prevent a similar customer churning in the future.
A case study with customer retention data and commonly used Data Science methods will be discussed.
Start Date
2-5-2019 11:00 AM
End Date
2-5-2019 12:00 PM
Application of Data Science in Churn Analysis
Dakota Room 250 A/C
Several subscription-based companies, such as cable TV, internet providers, cell phone etc. will face customer churn despite their best efforts to prevent it, and when it happens, Data Science can be used to dig into what led the customer to leave, and what can be done to prevent a similar customer churning in the future.
A case study with customer retention data and commonly used Data Science methods will be discussed.