Document Type

Thesis - Open Access

Award Date

1959

Degree Name

Master of Science (MS)

Department

Journalism

Abstract

The purpose of the study, “the Clear Lake Courier as a news and advertising medium”, is to provide an estimate of study costs, other than labor, and give to weekly editors answers to advertisers’ and readers’ questions. The hypothesis of this study is that it will give a weekly newspaper editors a means that can be used to tell advertisers why they should spend money in weeklies. It will also tell weekly editors what subscribers to their papers want to read. As a secondary purpose, the study was designed to supply newspaper men with information by which they may make comparisons with other newspapers in order to achieve greater standardization of publishing methods.

Library of Congress Subject Headings

Clear Lake Courier (S.D.)
Community newspapers -- South Dakota -- Clear Lake
Advertising, Newspaper -- South Dakota -- Clear Lake
Clear Lake (S.D.).

Description

Includes bibliographical references

Format

application/pdf

Number of Pages

202

Publisher

South Dakota State College of Agriculture and Mechanic Arts

Rights

No Copyright - Non-Commercial Use Only
http://rightsstatements.org/vocab/NoC-NC/1.0/

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