Thesis - Open Access
Master of Science (MS)
Department / School
The purpose of the study, “the Clear Lake Courier as a news and advertising medium”, is to provide an estimate of study costs, other than labor, and give to weekly editors answers to advertisers’ and readers’ questions. The hypothesis of this study is that it will give a weekly newspaper editors a means that can be used to tell advertisers why they should spend money in weeklies. It will also tell weekly editors what subscribers to their papers want to read. As a secondary purpose, the study was designed to supply newspaper men with information by which they may make comparisons with other newspapers in order to achieve greater standardization of publishing methods.
Library of Congress Subject Headings
Clear Lake Courier (S.D.)
Community newspapers -- South Dakota -- Clear Lake
Advertising, Newspaper -- South Dakota -- Clear Lake
Clear Lake (S.D.).
Includes bibliographical references
Number of Pages
South Dakota State College of Agriculture and Mechanic Arts
No Copyright - Non-Commercial Use Only
Bellman, Charles Jarl, "The Clear Lake Courier as a News and Advertising Medium: A Pilot Study" (1959). Electronic Theses and Dissertations. 2555.