While the importance of customer loyalty has been recognized in the marketing literature, empirical research on the antecedents of customer loyalty and their relative importance to predict loyalty in the health and fitness club context has been lacking, especially for women-only clubs. Thus, this study investigated the impact of customer perceived value, satisfaction, and service quality on customer loyalty in women-only health and fitness clubs. The participants for this study consisted of 221 adults who were current members at women-only health and fitness clubs in a major metropolitan area in the Midwest. The results of the multiple regression analysis revealed that customer perceived value, satisfaction, and service quality significantly influence customers’ psychological commitment and behavioral intentions of membership renewal and customer referrals. Therefore, the higher customer perceived value, satisfaction, and service quality, the higher customer loyalty.
The Sport Journal
United States Sports Academy
Lim, Jon; Romsa, Bryan; and Armentrout, Suzannah, "The Impact of Perceived Value, Satisfaction, Service Quality on Customer Loyalty in Women’s Fitness Clubs" (2016). Health and Nutritional Sciences Faculty Publications. 139.