Development of a Social Marketing Tool through Transdisciplinary Service Learning
Document Type
Abstract
Publication Date
7-2012
Abstract
Objective: To use service learning for the development of slogans and posters that feature the collegiate mascot, to be used as part of a social marketing project to increase consumption of fruits and vegetables among fourth-grade students.
Publication Title
Journal of Nutrition Education and Behavior
Volume
44
Issue
4, Supplement
First Page
S79
DOI of Published Version
10.1016/j.jneb.2012.03.187
Recommended Citation
Olesen, Megan; Kattelmann, Kendra; and Stluka, Suzanne, "Development of a Social Marketing Tool through Transdisciplinary Service Learning" (2012). Health and Nutritional Sciences Faculty Publications. 329.
https://openprairie.sdstate.edu/hns_pubs/329
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