Faculty Mentor

Jane E. Hegland


Ethically, morally, and legally people know it is wrong to produce and use counterfeit money, but why do we not think twice when it is a fashion product? The business of counterfeiting fashions is a growing problem with no end in sight. Over the past few decades, the problem has been increasing to an ultimate high. Purchasing a counterfeit product reflects on a person’s ethics and morals. There is a difference between a knock-off version of a designer’s product and a counterfeit product; the terms will be defined and evaluated. The ethical and legal dilemma that consumers are in will also be discussed. After a review of the current literature, I look into the attitudes and beliefs of students at South Dakota State University and interpret what the data from the case study reflects about the counterfeit fashion industry.



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