Title
Native Americans’ Memorable Conversations About Living Kidney Donation and Transplant
Document Type
Article
Publication Date
2019
Abstract
Living kidney donation and transplant (LKDT) offers a path of hope for patients on indefinite dialysis treatment. However, identification of a living donor can be challenging; initiating these conversations is difficult. Our study analyzes memorable conversations about LKDT that occurred in response to an LKDT campaign targeted to Native Americans. Our analysis of n = 28 memorable conversations revealed that the campaign prompted conversations and increased communication efficacy about LKDT. Based on these findings, we suggest that campaign designers utilize narratives within campaigns to model communication self-efficacy and then analyze the content of postcampaign conversations as an indicator of campaign effectiveness.
Publication Title
Qualitative Health Research
DOI of Published Version
10.1177/1049732319882672
Recommended Citation
Anderson, Jennifer; Britt, Rebecca K.; Britt, Brian C.; Harming, Shana; and Fahrenwald, Nancy, "Native Americans’ Memorable Conversations About Living Kidney Donation and Transplant" (2019). Communication Studies Publications. 44.
https://openprairie.sdstate.edu/comm-theatre_pubs/44