Session 10: Linguistic Cues in Disaster Relief Crowdfunding
Presentation Type
Oral
Student
No
Track
Tools
Abstract
Disaster crowdfunding is an emerging phenomenon that has not received attention in academic research. It provides a unique context that allows us to explore the use of prosocial motivators in crowdfunding behavior. The stories for disaster relief crowdfunding are examined through the lens of a written donation request with the Linguistic and Inquiry Word Count (LIWC) software. Within the framework, factors from theories of prosocial motivation are used to understand how linguistic cues persuade potential donors. The results indicate the importance of clear and concise language through the use of concrete language, a positive mood, and an indication of the recipient's wellbeing. The findings indicate the importance of the crowdfunding story to the fundraising effort, providing both theoretical and practical implications
Start Date
2-8-2022 2:30 PM
End Date
2-8-2022 3:25 PM
Session 10: Linguistic Cues in Disaster Relief Crowdfunding
Pheasant Room 253 A/B
Disaster crowdfunding is an emerging phenomenon that has not received attention in academic research. It provides a unique context that allows us to explore the use of prosocial motivators in crowdfunding behavior. The stories for disaster relief crowdfunding are examined through the lens of a written donation request with the Linguistic and Inquiry Word Count (LIWC) software. Within the framework, factors from theories of prosocial motivation are used to understand how linguistic cues persuade potential donors. The results indicate the importance of clear and concise language through the use of concrete language, a positive mood, and an indication of the recipient's wellbeing. The findings indicate the importance of the crowdfunding story to the fundraising effort, providing both theoretical and practical implications