Crisis communication is utilized in many situations and by many organizations. Due to the nature of crises as well as their ability to produce high uncertainty and to threaten goals and well-being, there are communicative exigencies that need to be addressed relating to health effects and risks, which can vary depending on the crisis, publics, and the organization(s) that is(are) responding. This lesson plan uses Seeger’s (2006) “Best Practices in Crisis Communication” to illustrate how different organizations utilize and implement crisis communication during the onset of a crisis. Instructors are provided with an overview of the materials and procedures which are needed for a 90-minute classroom activity, including citations for readings and a lecture, descriptive handouts for the students, and a procedure for debriefing and discussing the activity’s outcomes.

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Communication Commons



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