This essay presents an analysis of the ideologies in the online trailer to the virtual musical performance video game The Beatles: Rock Band. This analysis presents a contribution to the scholarly conversation by using Theodor W. Adorno’s theories, a novel and underutilized heuristic for analyzing video games. The trailer to The Beatles: Rock Band (Harmonix, 2009) promotes the ideology of consumerism through its mythologized depiction of the Beatles. The interactivity of video games may combat Adorno’s condemnation of the culture industry, allowing resistance to its hegemony via the performed de(con)struction of the text.



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.