Document Type
Thesis - University Access Only
Award Date
2006
Degree Name
Master of Science (MS)
Department / School
Journalism and Mass Communications
Abstract
This study investigated cattle producers in South Dakota, attempting to identify who uses the Internet, and their motivations for using the Internet. Rogers' diffusion of innovation theory, the use and gratifications theory, and digital divide issues are examined from a communication perspective. As a result, recommendations for communicating with this target market were made. It was found that cattle producer in South Dakota use the Internet when seeking information either by reading electronic newsletter or keeping up with industry news and events. Cattle producers also use the Internet to keep in touch with people, oftentimes by e-mail. Cattle producers were not found to use the Internet to play games, relax, escape, use Internet chat rooms, or bulletin boards.
Library of Congress Subject Headings
Internet in agriculture -- South Dakota
Cattle trade -- Computer network resources
Internet users -- South Dakota
Format
application/pdf
Number of Pages
136
Publisher
South Dakota State University
Recommended Citation
Burt, Alaina M., "South Dakota Cattle Producers and The Internet" (2006). Electronic Theses and Dissertations. 1235.
https://openprairie.sdstate.edu/etd2/1235