Thesis - Open Access
Master of Arts (MA)
Department / School
Communication and Journalism
#MeToo, Antinormative behaviors, Computer-mediated communication, Gendered violence survivors, SIDE Model, Spiral of Silence
In 2017, actress Alyssa Milano shared a tweet encouraging survivors of gendered violence to write “me too.” A media storm ensued as survivors answered her call in the millions. Anyone can look back at what survivors posted during the height of #MeToo, but we still don’t know why they felt the need to post in the first place. To answer this question, the social identity model of deindividuation effects and spiral of silence were utilized. The social identification, perceived anonymity affordances, and willingness to self-censor scales were used for this research, along with a perceived deindividuation scale that was created for this study and found reliable. Snowball recruitment focusing mainly on Reddit and other SNSs yielded 256 eligible participants. Through a quantitative survey, it was found that survivors who posted in #MeToo had stronger group identification with others posting, higher perceptions of anonymity afforded on social networking sites, and higher perceptions of deindividuation during #MeToo compared to survivors who chose not to post. Furthermore, survivors who posted had lower willingness to self-censor during #MeToo and in the present day when compared to non-posters. This lends evidentiary support to a causal relationship between posting in #MeToo and a survivor’s willingness to self-censor today.
South Dakota State University
Pappas, Shannon, "Theoretical Motivations for Posting in #MeToo" (2023). Electronic Theses and Dissertations. 604.
Critical and Cultural Studies Commons, International and Intercultural Communication Commons, Social Influence and Political Communication Commons