Document Type

Thesis - University Access Only

Award Date

2006

Degree Name

Master of Science (MS)

Department / School

Communication Studies and Theatre

Abstract

This study investigated floral service provider perceptions of consumer self disclosure. Research questions were formulated and a survey was distributed. The questionnaire was based on Wheeless' (1978) Revised Self-Disclosure Scale along with five open-ended questions. The survey asked service providers to report on their perceptions of customer self-disclosure, how they respond to consumer self-disclosure, and whether the service providers perceive disclosure to be appropriate during initial interactions.

Library of Congress Subject Headings

Service industries workers -- Attitudes

Customer services

Consumers

Self-disclosure

Format

application/pdf

Number of Pages

92

Publisher

South Dakota State University

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