Document Type
Thesis - University Access Only
Award Date
2009
Degree Name
Doctor of Philosophy (PhD)
Department / School
Sociology and Rural Studies
Abstract
Alsirhan, Shaheen The development model of Kretzmann and McKnight (1993), which is designed for communities, encourages utilizing local resources including local consumers. The scope of this dissertation is to investigate the phenomenon of rural Bedouin consumers out-flow expenditure to urban centers in Jordan. The attitudes and behavior of local consumers are investigated in four rural communities in the Badia region of Jordan. There were 180 consumers interviewed in these areas. The results reveal that there is a significant positive association between the diversity level of the market and the consumers' satisfaction with that market. Also the consumers' spending ratio in the local market is positively and significantly influenced by their satisfaction with that market, their awareness of the importance to spend locally for positive development outcomes, and their belief in the importance of such spending behavior. As well, the study reveals a significant positive association between the diversity level of the market and the spending ratio by the consumers in that market. This study is an attempt to help the individuals, groups, government, and institutions involved in achieving rural development plan better for such development.
Library of Congress Subject Headings
Markets -- Jordan -- Bādīyah al-Shamālīyah -- Public opinion
Consumer behavior -- Jordan -- Bādīyah al-Shamālīyah
Consumers -- Jordan -- Bādīyah al-Shamālīyah -- Attitudes
Bedouins
Format
application/pdf
Number of Pages
137
Publisher
South Dakota State University
Recommended Citation
Alsirhan, Shaheen, "Attitudes and Behaviors of Consumers Toward Local and Urban Markets in the Badia Region of Jordan" (2009). Electronic Theses and Dissertations. 1497.
https://openprairie.sdstate.edu/etd2/1497
